Since 2019
About Us
Who we are
Our VISION
Red Obsession is a globally recognisable brand, free from the conventions and constraints of vineyard and vintage.
Each sub brand is positioned for their selected market segment, and will be sought after by loyal, traditional wine lovers and discovered by new consumers, across cultures and places.
The brand delivers consistent quality and value for money.
Our Mission
With Red Obsession we strive to bring the best, most consistent quality, value-for-money wines together from a selection of winemakers. We want to supply to our customers globally, to give them their wine-of-choice and an easy decision on what they want to enjoy.
We want to leverage the consumer’s brand loyalty with a complementary across-the-isle and eCommerce basket.
Our activation will be focused and easy to understand, thereby building a brand value that requires only the best from us as Custodians.
Our Brands
The Ruling Party owns 4 brands in 4 quality tiers of wine.
It is our conviction that everyone has the ability to enjoy wine!
We want to catch the attention of a new wine drinking audience, our language is bold, modern, and urban.
The narrative is around food and wine, surrounded by friends
and loved ones.
The brand promises quality that will empower our followers and create ambassadors and supporters for each one of our brands.
leonard arangies
I am an epicurean – devoted to the enjoyment of fine food & wine.
After traveling around the world for several years Leonard returned to Stellenbosch in 1992 to open the legendary Rustic Cafe. His love for food and dinks continued with The Forbidden Fruit, in the Cape Town metropol, and opening Diba Chicken and Corn and the beautiful Olive Tree in the Wijnhuis courtyard in Stellenbosch.
Throughout this time Leonard served on olive oil tasting panels and consulted to the SA Olive Association.
Leonard then produced 15 episodes of Mzala discovers Wines (staring Keith Duduza) and which lead to the brand Eezi Mzi.
In 2010 the dream to create a global, zero alcohol drink beacame a reality in the shape of Amir. Amir has won 2 internatioal awards and is listed in many international hotels.
Leonard latest project is the Ruling Party and the Red Obsession. Bringing together many years of experience in the world of food, drink and travel. He wants to share is knowledge and love of his home town, Stellenbosch, and the winelands by sharing the best red meat and wine experiences ever!
kirsten roos
I am eventing – dedicated to getting people together.
After receiving her degree in Jewellry Design, Kirsten and her late husband Dirk, ventured into the food industry. They worked in kitchens in England’s Lake District and in the Highlands of Scotland and travelled as much as they could in Europe. After four years of this they returned to South Africa where Kirsten started a bespoke corporate gift company called Highbury Africa, managing accounts with MTN, Anglo American, Ernst & Young to name but a few.
Kirsten and Dirk then moved to the Roos farm, Mooipaas Wine Estate, in Stellenbosch.
There she managed the catering and events until March 2019.
Food & drink is not just what we do;
it is who we are.
